ThinkerBooks is the online bookstore of ThinkerMedia, an independent publisher of well-written fiction and non-fiction ebooks that demonstrate original thinking. Ebooks offered in ThinkerBooks are never self-published by the author. An author cannot buy their way into ThinkerBooks.
Our four publishing lines cover a wide variety of subject matter:
Contemporary books are timely, original works by established and up-and-coming authors.
Collections feature curated series of historic or primary-source material with expanded commentary from expert authors.
Primary source guides explain how to effectively search for information in complex, public-domain resources. They are invaluable for authors, researchers, and students.
Singles are short, special-interest pieces available at a great price.
Thinker Media, Inc. is an independent digital publisher comprised of two tightly integrated initiatives: BestThinking.com, which publishes blogs, articles, and ebooks, and ThinkerBooks.com, which sells the ebooks published by BestThinking.
We provide a full service platform for both new and established writers to flourish in the digital world. BestThinking and ThinkerBooks are where new writers are launching successful careers and established writers are finding new audiences and extended success. We embrace the expectations of our readers and celebrate the talent of our writers. We welcome clear, passionate, original, responsible writing from diverse viewpoints on a wide range of topics, both fiction and non-fiction.
Our Business Model
We do not take money from writers; we make money for writers. There is simply no cost for writers to publish with BestThinking or ThinkerBooks. While not every ebook makes significant revenue, writers are never required to pay us, even if the production and marketing costs are not recovered.
We are not a self-publishing service, vanity press, or subsidy publisher where writers pay the publisher, nor do we accept advertising or solicit subscriptions. There are no self-published books for sale in the ThinkerBooks bookstore. We bring together the best of publishing and major media to provide unprecedented opportunities for writers of all types.
In periods of transition, as print publishing and traditional media certainly are in today, the best course forward is usually a hybrid of both worlds. Our hybrid model combines the best of traditional publishing, such as strong writer support and promotion, with the best of digital publishing, such as rapid production and extraordinary reach. We view ourselves as partners with writers, working together to reward quality writing and ideas.
We have three main sources of revenue: 1) syndicating blogs and articles; 2) ebook sales; and 3) a speakers bureau. The revenue from all three sources is shared with our writers. By tightly integrating the full range of content types (blogs, articles, and ebooks), writers can chose the content type and best means of monetization for them. Writers can choose to only write articles and syndicate them, only write ebooks and sell them in major distribution, or both. The speaker’s bureau is for everyone to use to monetize their increasing visibility.
We provide ebook writers with a personalized experience, including technical assistance, proofreading, copyediting, marketing, and digital distribution management. We maximize our writers' reach by distributing on all major ebook devices and platforms, including Kindle, Nook, iTunes (iBook, iPhone, and iPad), and Kobo (Canada), and on open platforms such as ePub and Android. Working with BestThinking and ThinkerBooks enables writers to focus on creating their next great work.
ThinkerMedia also provides writers with an additional place to sell their ebooks: our online store, ThinkerBooks.com. Writers can use ThinkerBooks to provide review copies and coupons often not available in other major distribution channels. Also, a writer's revenue is typically 2 to 3 times higher on ThinkerBooks. Ebooks are typically published and available for purchase in the major distribution channels and ThinkerBooks.com within a few weeks of the author completing the ebook proposal.
Unlike traditional publishing, we do not focus on the blockbuster publishing model where publishers outright reject, or ultimately require the writer to subsidize, books that don't meet their formula for mass audience appeal. Although some writers do extraordinarily well in this model, only a very minute percentage of writers are able to make a living this way.
While we look forward to the occasional blockbuster, we believe in a long tail publishing model (see Chris Anderson's The Long Tail) where we publish a great number of varied books that appeal to small but highly motivated audiences. The use of a long tail model, along with highly efficient digital publishing technology to dramatically reduce production and distribution cost, means that the chances of getting published and making a living writing are significantly higher with ThinkerMedia than with a traditional blockbuster-focused publisher.
What We Do
While we use a new business model and technology to significantly lower the overall barriers to getting published, we do not lower the standard for quality work. Writers have their identities verified, ebooks are proofread and copyedited, and all content must comply with our Participation Policy. This eliminates poorly written, hateful, harmful, self-serving, pornographic, strictly commercial, and spammy ebooks. As your publishing partner, both our reputations are on the line.
We select works we believe in and manage production, distribution, and marketing. We partner with writers and give them 70% of royalties received for ebook sales. In our business model, our success depends completely on the writer's success with the ebooks we help publish. Writers who syndicate blogs and articles also get 70% of the royalties received.
What You Do
This business model requires working with writers who have fully completed manuscripts for ebooks. We generally do not pay advances toward completion of a manuscript.
Writers must submit their work using the tools on BestThinking. There are special tools for each content type. In particular, ebooks are prepared, proposed, produced, and published through the "Producer", which also handles all submissions and communications. Do not submit ebook proposals, manuscripts, or revisions by mail or email. Use the Producer.
Writers keep their copyrights, whether they are writing blogs, articles, or ebooks. Your ebook's copyright will be filed by us in your name. You will own the copyright and all other rights but grant us a 5-year exclusive license to publish your ebook. Selling of your ebook will begin in our ThinkerBooks store. Unless instructed otherwise by the writer or blocked by the other stores, we will also offer your ebook for sale in other major online stores, such as Amazon, iTunes, Barnes & Noble, and Kobo. Content other than ebooks will be syndicated (sold) through BestThinking.com.
While most online stores require "best pricing", which typically results in a common price to the consumer, the royalties paid to the writer can vary widely from store to store. Most online store's royalty is typically 30 to 70% of sales just for distribution (and it's typically 70% at the most desirable price points), and the writer still indirectly or directly pays for production and publication. When we produce a new ebook with a writer, our royalty is 30% of sales for the publication and distribution on ThinkerBooks (essentially, distribution is free for our store), and we do not charge for placing the ebook on other online stores (however, their royalty still comes off the top line). The net result is the best price to the consumer and greatly increased revenue to the writer... which can only ultimately lead to better books.
If you have an existing ebook (not produced and published by us) that you want to place in our store, our royalty is 15%, regardless of the ebook's price (please note that these ebooks must meet the same standards as the rest of the ebooks we publish and they cannot be self-published by the author). For these existing ebooks, the author is still responsible for placement and promotion in other stores.
In order to get the higher royalty and coupon and review capabilities, most writers use ThinkerBooks for sales they drive directly from their websites and events. Since writers can still have their ebooks listed in the major stores to reach a large audience of buyers, listing ebooks in both ThinkerBooks and major online stores gives writers the best of both worlds.
One of the best ways to ensure the success of your syndicated content and ebooks is to quickly raise your visibility. This is especially true in the digital world, where in the increasing chaos of millions of titles, readers are more than ever selecting titles based on finding an author they like. As part of our ebook publishing program, we uniquely offer the full benefits of our BestThinking.com platform.
Keep your own website and blog and generally keep doing everything you are doing as an individual. This will continue to be effective when people search for you by name. But the real additional benefit that can make all the difference comes when you are at the top of the search results for searches by topic or generic terms. This is where BestThinking delivers unprecedented results.
An ongoing presence on BestThinking greatly increases visibility of writers and ebook authors through extraordinary search engine results, a highly effective blogging platform, article publishing, a speakers bureau, and content syndication. Most importantly, authors can use the time between writing books to write other content on BestThinking and build their relationship with current and future readers. Since it all begins with your improved visibility, take a look at some of our visibility success stories.
Since we are a publisher of original content, you don't have to worry about a search penalty for adding content already posted on your own blog or website to BestThinking (see Google's duplicate content policy).
We are also serious about making publishing as painless as possible. This begins with a simple ebook publishing contract and continues with real people available by phone who you will get to know and appreciate.
The first step is to become a Thinker on BestThinking. Once you are verified to be who you say you are and have completed your basic bio, you can go to the My Content section, select the type of content you want to write (blogs, articles, topics, and ebooks) and begin building your visibility and followers in the digital world. There is never any charge or obligation beyond the fee-sharing arrangements where we earn together through syndication, ebooks, and the speakers bureau.
What We Publish
We publish fiction and nonfiction by existing and emerging writers, from poets and novelists to physicists and political theorists. Above all, we publish work we believe in. All content we publish includes original, interesting, well-written prose. In addition to original thinking, strong stories and substance, ebooks are evaluated based on technical execution, tone, style, and language.
While this is not a place to simply republish the work of others, we do welcome authors who want to republish their own previously published work. For example, this is a great way to re-introduce to the digital world your books that no longer meet the sales threshold for printed books.
While manuscripts may include some public domain content, the main subject of a manuscript should be your own original writing with public domain content only used for supplementation or support. Apart from public domain content, authors should own the copyright for the rest of the material in their manuscripts or follow copyright law regarding reuse of material.
Accuracy must be an essential element of all blogs, articles, topics, and ebooks. Work should draw a distinct line between opinion and fact. Opinions are welcome, but they should not be offered as fact. Facts are independently reproducible and verifiable and are typically based on data and results. Furthermore, data and results lead to conclusions, not the reverse. Data and results should be properly cited and referenced.
Once we establish the integrity of the writer and the work, we apply a "less is more" view of editorial publishing. We use our Participation Policy to focus on quality, not the nature of the ideas and thinking. We will never try to tamp down writers’ voices, channel them into conventional modes of thought, or ask them to toe the line of conventional wisdom. We are neither liberal nor conservative, but a place for thinkers of every persuasion to have their work showcased alongside that of those with whom they may disagree. We invite writers to be at their best, do their best work, and put their best ideas before readers eager for quality and accountability.
We invite you to explore ThinkerBooks to see a current collection of the types of ebooks we have published.
ThinkerMedia is located in the small town of Union Hall on Virginia's beautiful Smith Mountain Lake, home of a great number of writers. ThinkerMedia also has a technology and production center in Cary, North Carolina, the center of the East Coast's Research Triangle.
ThinkerMedia was founded in 2006 by Bob Butler, a former Reed Elsevier LexisNexis GM/COO.
For more information about publishing your ebook, contact Courtney Enzor at firstname.lastname@example.org or 877-266-5301 (919-540-987-0608).
Thinker Media, Inc.
12098 Old Franklin Turnpike - Suite A
Union Hall, VA 24176
1251 NW Maynard Road - 201
Cary, NC 27513